✕ Long tail: 7 near-zero rows (DE→JP) get equal visual weight to CA/AU/UK where 94% of spend lives ✕ ROAS shown with no confidence gate — and no pacing vs the $250/day budgets (all 3 paid markets are actually ~140% over) ✕ No channel split, no catalog coverage — the two things the July intl audit said drive the AU/UK gap
Markets
REVENUE
$92.3k
↗ +118% vs $42.4k last yr
ORDERS
79
↗ +88% vs 42 last yr
AD SPEND
$24.5k
↘ -27% vs $33.7k prev period
BLENDED ROAS
3.8x
vs 1.3x prior
BUDGET SIGNAL
Room to Scale
based on growth + efficiency
Market
Revenue
Orders
AOV
Spend
Daily Budget
ROAS
Signal
Canada↗ +68%
$39,451
23
$1,715
$8,163
$250
4.8x
Scale
Australia↗ +102%
$24,226
23
$1,053
$8,109
$250
3.0x
Hold
United Kingdom↗ +345%
$22,367
22
$1,017
$8,265
$250
2.7x
Hold
Germany↗ +750%
$1,831
2
$915
—
Organic
UAE
$899
2
$449
$0Paused
—
—
Paused
Switzerland↘ -53%
$820
2
$410
—
Organic
France
$692
1
$692
—
Low Volume
Portugal
$649
1
$649
—
Low Volume
Belgium
$531
1
$531
—
Low Volume
Czech Republic
$447
1
$447
—
Low Volume
Japan
$387
1
$387
—
Low Volume
Signal: Scale = >15% YoY + ROAS ≥ 3x · Hold = growing + ROAS ≥ 2x · Pull Back = ROAS < 2x or YoY < −15%
Revenue MTD
$92.3k
+118%
Orders
79
+88%
Ad Spend
$24.5k
Blended ROAS
3.8x
vs 1.3x
✓ Daily Budget is now the hero: current budget + what changed, when — click a change for history ✓ Unannounced cuts surface immediately (UK: $250 → $200 on Aug 18) instead of hiding in Meta ✓ Long tail collapsed into one expandable row at the bottom — table reads in 5 calm rows
Markets
i
Intl Revenue MTD
$92.3k
↗ +118% YoY
Last year$42.4k
Orders79
AOV$1,168
Net of sales tax, paid orders only. All intl markets.
i
Ad Spend
$24.5k
↘ −27% vs prev
Prev period$33.7k
Meta$19.6k
Google$4.9k
Paid markets only (CA / AU / UK).
i
Blended ROAS
3.8x
↗ vs 1.3x prior
Prior period1.3x
Best marketCA · 4.8x
WeakestUK · 2.7x
Market revenue ÷ ad spend, paid markets only (≥$250 spend).
i
Budget Changes
2 / 14 days
CA ↑ · UK ↓
Aug 20CA $250 → $300/day
Aug 18UK $300 → $250/day
Meta campaign budget settings via Marketing API. Mock data.
Market
Revenue
14d Trend
Orders
AOV
Spend
ROAS
Daily Budget
Canada↗ +68%
$39,451
23
$1,715
$8,163
4.8x
$300i
Aug 20$250 → $300 (+20%)
Jul 28$200 → $250
Jul 03$250 → $200
Canada budget history · Meta Marketing API. Mock data.
Australia↗ +102%
$24,226
23
$1,053
$8,109
3.0x
$250i
Jun 30$200 → $250 (+25%)
May 12$250 → $200
Australia budget history · unchanged since Jun 30. Mock data.
United Kingdom↗ +345%
$22,367
22
$1,017
$8,265
2.7x
$200i
Aug 18$250 → $200 (−20%)
Jul 15$200 → $250
UK budget history · Aug 18 cut had no note from media buyers. Mock data.
Germany
$1,831
2
$916
—
n/a
no paid
UAE
$899
1
$899
$0
—
$0i
Aug 05$100 → paused
Jul 10launched at $100/day
UAE budget history. Mock data.
Switzerland
$820
—
2
$410
—
—
no paid
France
$692
—
1
$692
—
—
no paid
Portugal
$649
—
1
$649
—
—
no paid
Belgium
$531
—
1
$531
—
—
no paid
Czech Republic
$447
—
1
$447
—
—
no paid
Japan
$387
—
1
$387
—
—
no paid
Daily budget + change history would be derived from Meta campaign budget settings via the Marketing API (values above are illustrative mock data). Hover or tap a budget cell for its change history. ROAS = market revenue ÷ spend.